I need help telling my story.
You have experience and achievements, but you are not sure how they connect or how to explain them clearly. We help you decide what your career story is and what you should be known for.
Personal branding for experienced people
We help you tell your career story and build the personal brand to match.
Fika helps professionals, founders, consultants, creatives, athletes and public figures explain their experience clearly, then create the identity, website and materials they need to present themselves professionally.
Two ways we can help
What do you need help with?
I know my story. I need the brand built.
Your direction is clear, but your identity, website, photography or professional materials do not represent you properly. We focus on creating what you need.
You do not need to choose a route before contacting us. We will work it out together during the first conversation. See when Fika usually helps.
When Fika can help
People hire us when the way they present themselves needs to change.
01
You are moving into a senior or leadership role.
02
You are leaving employment to start your own practice.
03
You want speaking, media, board or advisory opportunities.
04
You are changing careers and need your experience to support the move.
05
You are known for one thing but your work has grown beyond it.
06
Your website, biography or LinkedIn profile no longer represents you.
Our services
We can build your complete personal brand.
Every project is different. We recommend only what will help you explain your work and present yourself professionally. See how a project runs.
Career story and positioning
A clear explanation of your experience, what you do, what makes you different and what you want to do next.
Personal visual identity
A wordmark or logo, colours, typography and design system that represent you consistently.
Personal website
A custom website that explains who you are, shows your work and gives people a clear way to contact you.
Professional photography
Creative direction, wardrobe and location guidance, plus a professionally managed photoshoot.
Biography and profiles
Short and long biographies, LinkedIn improvements and copy for important professional platforms.
Case studies and proof
Clear stories about your projects, achievements and results, written so people can understand their value.
Opportunity materials
Speaker profiles, media kits, board biographies, investor profiles and documents for specific opportunities.
How it works
Four clear steps from first conversation to finished brand.
You review the important decisions as we go. Nothing goes into production before you have agreed the plan.
01
We talk
We start with a free conversation about your career, what you need and why you are considering the project now.
02
We make a plan
We review what you already have, speak with you in more depth where necessary and agree on what needs to be created.
03
We build
We create the agreed story, identity, website, photography and professional materials. You review the important decisions.
04
We hand it over
You receive the final files, ownership of the agreed work and guidance on how to use everything consistently.
Most projects take between six and ten weeks. The exact schedule depends on what we are creating. Ask about founding rates.
Founding clients
Our first five clients
Help us create the first Fika case studies.
Fika is currently accepting five founding clients. They receive the complete Fika service at a reduced founding fee.
After the project, we may ask to publish selected parts as a case study. You approve anything before it is published and can choose to keep the project private or anonymous.
Notes from the founders
A personal brand should make your experience easier to understand, not smaller.
We started Fika because experienced people are often asked to compress years of work into a title, biography or website that no longer reflects who they have become.
Our job is to listen closely, find the clearest thread through your work and build the words, identity and tools that help other people recognise its value. See what we make.
Samuel & Jerry · Lagos, working internationally
Questions
Answers before we talk.
Do I need to know what my personal brand should be?
No. Helping you decide how to present your career is part of the service.
What if I already know exactly what I want?
We review and sharpen your existing direction, then focus on creating your identity, website and other materials. We will not take you through unnecessary discovery work.
Do I have to get a website?
No. We recommend a website only when it is useful for your goals.
How much does it cost?
Every project is priced according to the services required. After the first conversation, you receive a written proposal showing the recommended work, price and schedule.
How long does a project take?
Most projects take between six and ten weeks. Photography, travel and complex websites may require more time.
Do you work with companies?
Fika creates personal brands for individuals. A company, employer, agency or institution can pay for the project, but the work remains focused on the individual.
Do you manage social media?
Social media management is not part of the main Fika service. Ongoing support may be available after your initial project has been completed.
Ready to talk?
Tell us what you need help creating.
Share a little about your career, what you are trying to achieve and what you need Fika to create. We will tell you whether we are the right studio for the project.
Prefer email? hello@madebyfika.com